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Arrhythmia Alliance Takes NYC



New York, NY - Friday, November 3, 2017 – Arrhythmia Alliance has successfully held their first Know Your Pulse event in New York City. The event, which took place in Times Square between 43rd and 44th streets, drew in enormous numbers and support from the city. Manual pulse checks and one lead EKG/ECGs were performed free of charge with individuals participating from 6 to 81 years of age. Conducting manual pulse checks is an early preventative action helping assist in the detection of an arrhythmia (abnormal heart rhythm.)

Know Your Pulse, a campaign aimed at raising awareness of taking regular pulse checks and knowing one’s own heart rhythm, began many years ago in the United Kingdom. After tragic reports came out about the public’s lack of awareness of their heart rhythm and subsequent health consequences from that, Arrhythmia Alliance Founder Trudie Lobban MBE went to work to improve this. “Knowing your pulse is simple, quick and can lead to early detection of arrhythmias (abmnormal heart rhythms), atrial fibrillation and other heart rhythm disorders.,” says Trudie Lobban MBE.

Arrhythmia Alliance taught individuals in the area how to take their own pulse and why that is important. They also provided free EKG/ECG readings on participants with medically-approved AliveCor Kardia Mobile devices throughout the event.

Lobban goes on to say, “30 seconds can literally save your life. By hosting Know Your Pulse events throughout the US, we aim to not only help people learn how to take their pulse but also make arrhythmia a household name by 2020.”

This event follows the new partnership between Arrhythmia Alliance and iRhythm, a digital healthcare company based in San Francisco. Together, they brought awareness of heart rhythm disorders to over 30,000 people in the New York City area, manually took the pulse of over 300 people in Times Square and detected over 50 individuals with possible atrial fibrillation (AFib) previously undetected.

If you would like more information about Arrhythmia Alliance, please visit our website at Also, follow us on all of our social media accounts for daily updates on our campaigns (Facebook: @ArrhythmiaAllianceHHI, Twitter: HeartRhythm_US, Instagram: arrhythmiaalliance, Snapchat: aalliance93).

If you would like an interview with Arrhythmia Alliance Founder Trudie Lobban MBE, please contact us at 843-415-1886 or

If you would like Arrhythmia Alliance to host a Know Your Pulse event in your area or local hospital, please contact James Dismond at


Notes to editors

1. To arrange an interview with Trudie Lobban MBE, please contact: or 843-415-1886.

 2. Arrhythmia Alliance is a coalition of charities, patient groups, patients, caregivers, medical groups, and allied professionals. Although these groups remain independent, they work together under the A-A umbrella to promote timely and effective diagnosis and treatment of arrhythmias.

3. Arrhythmia Alliance, are global advocates, working in partnership to reduce deaths and impact on individuals caused by cardiac arrhythmias and their associated morbidities. By raising awareness and campaigning for the improved detection and care of heart rhythm disorders, Arrhythmia Alliance aims to extend and improve the lives of the millions around the world that these conditions affect. Visit our website at


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