Meet the Founder


Founder & CEO

Trudie is recognized as a world expert at representing patients and their carers as well as working closely with all those involved in the care and treatment of people affected by cardiac arrhythmias and sudden cardiac death. She has contributed to medical papers and books as well as presenting at national and international meetings from Japan to USA and Norway to South Africa. In 1993, Trudie Lobban established STARS ( as a result of her own daughter being diagnosed with Reflex Anoxic Seizures (RAS). Trudie brought together a multi-disciplinary group of professionals consisting of paediatricians, geriatricians, neurologists and cardiologists to form the STARS Medical Advisory committee. May 2004 saw the first Arrhythmia Awareness Week and the establishment of Arrhythmia Alliance A-A). The Arrhythmia Alliance ( is a coalition of charities, patient groups, healthcare professionals, Department of Health, Government and industry allies all working together. Read more












Meet the US Team


Executive Manager & Global Liaison 


Francesca is the Executive Manager of Arrhythmia Alliance and its affiliated charities – AF Association and STARS (Syncope Trust And Reflex anoxic Seizures) – USA; as a native of the United Kingdom she also serves as the liaison between the U.S. chapter and the headquarters in the United Kingdom. Francesca has worked for the organization as a full-time employee for over ten years, however, she has been involved right from its infancy; Francesca volunteered throughout her childhood and teens. Francesca has a First-class BSc honors degree, from Kingston University, London.  Francesca has travelled the world representing the charity and has presented at various meetings and undertaken media interviews.  Francesca has the knowledge and history of the charities as well as the experience of living with an arrhythmia herself.


Community Education Manager


Sharonica came to Arrhythmia Alliance with five years of experience in cardiology and as a senior intern majoring in the field of Public Health at the University of South Carolina Beaufort. Due to her passion for the organizations mission, following graduation she yielded the position as the Community Education Manager for the United States audience. Sharonica is responsible for managing all patient inquiries throughout the United States, providing patients and caregivers with needed resources as well as grant development for the organization. She provides empathy, knowledge and direction for our patients.


Communications Coordinator 


Jen was the Creative Marketing Director for an in-home health care company prior to joining Arrhythmia Alliance. She has over 14 years of experience in design, communications, health care and community outreach. Jen graduated from Savannah College of Art and Design where she majored in Graphic Design and minored in Advertising. She earned her MBA in Marketing from Saint Leo University. She has served as a volunteer and board member for several nonprofits. Jen is responsible for communications.

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