York AF Screening
Boots Pharmacy Store, York
160 people were checked during a 4-hour period.
9% had an irregular heart rhythm suspected to be AF.
Arrhythmia Alliance offered free EKGs using the AliveCor portable EKG device to everyone who attended the ‘Know Your Pulse’ event. All of the individuals whose pulse checks revealed an irregular heart rhythm asked us to send the results of their EKG to their general physician.
After the event, Arrhythmia Alliance followed up with all of these physicians to educate them about the ‘Know Your Pulse’ events and to answer any questions.
The below advert advertising the screening days was published in the below.
1 x ¼ page - Newsquest Yorkshire & North East (reached a potential 127,750 people).
1 x ¼ page - York Press
1 x online panel and free unlimited text listing - Yorkshire Times (text and panel advert)
The below flyer was inserted into the Yorkshire Post on Friday 20th November 2015 (reached 29,000 people).