Whole Hearted

icd and heart graphicArrhythmia Alliance’s Whole Hearted campaign aims to make life better for those living with heart rhythm disorders. Each year an estimated 100,000 people die in the UK due to a sudden cardiac arrest.

Whole Hearted calls upon government and policy makers to tackle the issue of sudden cardiac arrest so that NHS patients are no longer denied life-saving treatment.

The Whole Hearted campaign is calling for:

A commitment by the Government to direct efforts to raise the UK level of ICD implant rates to at least 100 per million people in the UK, and pacemaker provision to that of the European average.
• A greater understanding of why local variation in implant rates is occurring.
• Full implementation and a regular audit of NHS England’s specialised services ICD service specification.
• Comprehensive implementation of NICE guidelines on ICD implantation.
• Access to one-to-one specialist nursing care for all heart rhythm patients who require support.
• A public awareness drive to increase knowledge of sudden cardiac death and how it differs from a coronary heart attack.
• More external defibrillators to be placed in public areas, to provide life saving assistance to those who suffer a cardiac arrest.

You can find out more about Whole Hearted below, including all the latest news, developments and policy submissions from the campaign.


We have prepared a set of resources as part of the campaign to help inform and influence key decision makers. These are available to view and download below:


Download Whole Hearted campaign brochure

Download our submission to the Cardiovascular Disease Outcomes Strategy (September 2013)

Evidence and data

Whole Hearted evidence and data.

ICD implant rate europe

1. Graph showing the UK’s position in Western European ranking of ICD implantation rates (adapted from Cardiac Rhythm Management UK National Clinical Audit). ICD Implant Rate 2011 – per million population

View the devices survey

Press releases

Press releases on the campaign available to download:

30 January 2013 - Thousands of UK patients miss out on life-saving heart treatment, charity warns

5 May 2013 - UK still 'sick man of Europe' on heart devices - Arrhythmia Alliance

Get in touch for more help and information

+44 (0) 1789 867 501info@heartrhythmalliance.org


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