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Heart Rhythm Week 2012


Your Heart in Your Hands

21-27 May 2012

Congratulations to all of the individuals, teams and organisations that took part in this year’s Heart Rhythm Week. You were part of the biggest Heart Rhythm Week ever with over 600 individuals registering to take part and thousands of events taking place across the world.


It’s not too late to get involved. This year we used Heart Rhythm Week to launch a whole new campaign: Your Heart in Your Hands. 

Your Heart in Your Hands


In local communities across the UK, from Teeside to Bournemouth, doctors, nurses, patients and carers volunteered their time to raise awareness of the signs and symptoms of heart rhythm disorders in hospitals, supermarkets, GP surgeries and shopping malls. Notable event highlightsinclude: In Jersey, the Cardiac team at the General Hospital offered free pulse and blood pressure checks to Islanders. The team saw a staggering 635members of the public in just eight hours, detecting nine patients for further tests and signposting two patients to A&E with chest pain. In Corby, The Atrial Fibrillation Association alongside NHS Corby held a week long awareness campaign with events at their Olympic pool, supermarket and local businesses. 556 pulses were taken and of these seven were found to have an irregular pulse. The Manchester Heart Centre cardiac team held an awareness event offering pulse checks in their local Asda supermarket. In just five hours they detected four patients with irregular heart rhythm for referral.


At the start of Heart Rhythm Week, Arrhythmia Alliance hit the headlines on the front page of the Daily Express. In total, Heart Rhythm Week received a phenomenal 14 million impressions in print across the world, from regional coverage such as the Bournemouth Echo, to international coverage in the Indian Times.

Patient response: “I have just read today’s Daily Express and for the first time heard of your organisation and your magnificent work”.

Heart Rhythm Week was also broadcast through radio, with 19 radio hits. In London, Daybreak Health Editor, Dr Hilary Jones and A-A patient Joanne Brookes, recently fitted with an ICD conducted 14 radio interviews raising awareness of the signs and symptoms of heart rhythm disorders for Heart Rhythm Week.



On 12th June, 26 MPs lent their name in support of Heart Rhythm Week signing the Atrial Fibrillation Association (AFA) pledge to help raise awareness of atrial fibrillation, the most common heart rhythm disorder, in their constituency. The pledge committed the MP to support the work of the AFA in raising awareness of the signs and symptoms of AF and to help empower patients to take their heart health in their hands.

Bradford East MP David Ward (right) said: “I am pleased to be able to sign the AFA pledge to raise awareness of AF within Bradford East”.


Heart Rhythm Week reached far beyond the borders of the UK with awareness events in China, India, New Zealand, Australia, USA and South Africa.

A-A China organised free health consultations and educational lectures involving doctors from 32 urban and rural hospitals across Beijing reaching more than 7,000 patients and 350 doctors.

In Chennai, India, The Madras Medical Mission kicked-off Heart Rhythm Week with a walkathon on Marina beach, followed by an arrhythmia screening camp in Mogappair targeting students and teachers. The hospital also targeted healthcare professionals, organising a basic ECG learning course which was attended by over 500 physicians.

AFA New Zealand hosted a Know Your Pulse event in New South Wales Parliament. MPs and the Minster for Health were invited to have their pulse taken and a new phone device was launched to screen for atrial fibrillation across chemists in Sydney.

In South Africa, A-A South Africa, PACE organised ‘Race for PACE’ event where volunteers ran from Port Elizabeth to Cape Town to raise awareness of sudden cardiac death in schools and AF related stroke in retirement villages.



For further information on the events from Heart Rhythm Week, click here.


Get in touch for more help and information

+44 (0) 1789 867 501info@heartrhythmalliance.org


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